Is Toyota Being Honest In Its Tundra Ads? Options

[ss1129]

I found this somewhat amusing. I dont know how much is real considering the source, but I will have to watch the commercials again.


http://www.gminsidenews.com/forums/showthread.php?t=46488



Lou Kaltenstein
President
Gene Norris Buick-GMC Trucks Inc./Norris Auto Group
18170 Bagley Rd
Middleburg Hts., Ohio 44130

There has been a lot of talk about Toyota Tundra's new ads and how
impressive they are. Here are some myths about their spots that I
have found and that should be refuted. Also, they are offering a
"IVC" type program on Tundra to help with sales.

I would guess all of you have seen the ad where the Tundra pulls a
trailer up a steep grade (a 'see-saw'), and then barrels down hill and
locks the brakes up just before the end of the ramp. Many of you have
commented on how well done the spot is visually. However, here are
the actual facts to share with people:

1. The V.O. at the beginning of the spot says...."It's tough
pushing 10,000 lbs up a steep grade". Myth: Toyota would like the
audience to believe the trailer is 10,000 lbs. Fact: It's a 5,000 lb
truck pulling a 5,000 lb trailer. A little slight of hand? You bet.

2. Then, on the way down the grade, the camera zooms in on the
brakes as the vehicles comes to a screeching halt just prior to the
end of ramp. Next time you see the ad....look for the 'mice type'.
It indicates the trailer is equipped with electric brakes.
Fact....the electric brakes stop the trailer -- not the truck. A
little slight of hand? You bet.

3. And why does Toyota have bigger brake pads? They need
them....their truck is heavier. Stopping distance between our truck
and theirs is virtually identical. And why does Toyota have a 6 speed
transmission? To improve their fuel economy....which is still 2 mpg
less than ours.

4. And don't forget....their big V8 has one axle ratio -- a
4.3. Suck fuel much? Our trucks offer several axle options to
optimize towing and fuel economy. Bottom line: OUR TRUCK IS BETTER!
Spread the word.......we can all make a difference.

[Bakemono]

"Yes, the Chevy won, but they based that upon the price. Id much rathar pay a little more for something that I know is better. Saving money at purchase time doesnt mean much when you know you've settled for 2nd best. Look at this quote"

Well the article says Toyota is second best. You should bring that up with them.

You could also compare that to a 6.0 silverado or prehaps the diesel version. If youd rather pay a little more. And then be sure you didnt get second best.

Why not just buy the Tundra and not have to settle for 2nd best? From the quotes I posted up you can see they said the Tundra was the better truck, but they liked the Silverado because it was cheaper and they didnt feel that the Tundra was worth the extra $$$. That is their opinion, but the things you cant despute are the facts. The Tundra is faster, the Tundra has better technology, the Tundra is rated for towing more, the Tundra is more comfortable. You would expect the Tundra to cost more because you are getting more truck for your money. Besides, Id bet the Tundra makes up the purchase price difference in resale value. Toyotas typically hold their value much better than GM products.

[ss1129]

You can call it 2nd best all you want, that doesnt change anything. Besides Toyota won car of the year from them with the camry. Toyota is best at being average, thats what got them where they are today.

[ss1129]

If pushrod motors are so great, how come almost all sportscars use overhead cam engines? I guess the whole rest of the industry doesnt have clue and GM knows it all.......NOT!
Seriously dude, give it a rest. You arent fooling anyone.

Forgot to ask you if top fuelers or funny cars or nascar runs OCH. Do they? I mean it would seem like they should, afterall they make more power.


http://www.cheersandgears.com/forums/index...topic=15551&hl=

Thats a good read, pros and cons of both. You might learn a thing or two, I did.

[Bakemono]

Forgot to ask you if top fuelers or funny cars or nascar runs OCH. Do they? I mean it would seem like they should, afterall they make more power.

The rules specify pushrod V8s. Toyota actually wanted to run a DOHC 32-valve V8 in NASCAR, but they werent able to because everyone knew they would have too much of a technical advantage in terms of horsepower and fuel economy.
How many pushrod motors do you see in Formula 1 or Indy Car racing? None, because no pushrod motor could withstand 18,000 rpm.
Toyota ran a 2.5L DOHC 24-valve V6 in the old Goody's Dash Series against Ford and GM cars that ran 3.0L pushrod 12-valve V6s and Toyota still put out the most power. Infact, shortly before that series was disbanded, Ford and GM were lobbying for Toyota to have even more of a displacement disadvantage.

[paperclip]

I guess I am out of this race. I don't know enough about the 2 different engines to want to even argue about them.

But here is my question. If chevy trucks are so much better, how come the tundras are making a killing selling like hotcakes?

[Bakemono]

Bottom line, overhead cam engines are superior because there are fewer moving parts. With fewer moving parts their is less weight in the valvetrain, which you you less rolling resistance, which makes the engine more efficient, which gives you more power. Also, in theory with fewer moving parts there is less of a chance of a mechanical failure.
Also, multivalve heads (3 valves of more) allows the fuel/air mix to atomize much better which makes it more efficient.
GM's pushrod engines are very, very refined engines, but they still use dated technology. As far as pushrod engines go, GM makes among the best, but again, its still dated technology and is inferior to SOHC and DOHC designs.
GM has been criticized by industry experts for holding onto their pushrod engines and trying to make them compete with overhead cam engines, and GM has always claimed that pushrod engines are better. Only recently has GM started to make the switch to overhead cam engines.

[paperclip]

That is the american mentality though. Look at harley davidson engines, They use pushrods as well.

[Kenneth Watkins]

Yes, Chevy won on value, but give something that is going to last me a very long time. I have nothing against chevy, but know to many guys who put them together who say stay away from GM products. They only recommend one GM car to me and that's the Pontac G6.

[Bakemono]

That is the american mentality though. Look at harley davidson engines, They use pushrods as well.

I wouldnt call it, "American". Ford uses overhead cam engines in everything they make.

[low10s]

a magazine test is biased most of the time anyway and will mislead as well. so it is hard to believe them. i have driven them all and by far the toyota is better in everyway. but i guess some people just dont want to except it. GM is favored in almost everything especially nascar...they get new engine designs seems like everyother year but fords get to use old stuff and as well as dodges. of course a gm guy will come up with quotes here and there trying to prove different but they are just lies also. just like the guy trying to discredit the Toyota adds. chevy made the claim in one of there ads that they had the first rear doors that would open all the way....Hello what about the titan that came out in 04! so this jibber jabber is just to get a rise out of someone..but i would too if i were stuck driving a heavy chevy.

[Kenneth Watkins]

Yeah,I agree whatever you drive you are going o stick by usually. These tests can always be disputed and probably will until the end of time.

[gigi]

Well there isnt much truth in advertising, but Toyata is a proven product.