Dear Toyota Enthusiast: We need you! We are impressed by the enthusiasm of Toyota owners?and we want to know why. We are participating in the National Student Advertising Competition. To better understand Matrix buyers, we are targeting Toyota and Matrix owners who are passionate (or just have an opinion) about their vehicle. We value your time and want to make this process fun and informative for both of us. This project is highly competitive?and we want to win. Bottom line: to succeed we need your input. Attached is a short questionnaire concerning you and your vehicle. Anything and everything you can provide is greatly appreciated. Thank you in advance for taking time to share your valuable opinions. We are looking forward to reading your responses soon. QUESTIONNAIRE: Your Vehicle: What make and model is your vehicle? What is your favorite feature? Why did you purchase your car over other vehicles? Describe how you feel when you drive your car. What is your main priority when purchasing a vehicle? Who would make the perfect Matrix spokesperson? Why? Rank the importance of the following vehicle attributes: (1= most important; 10=least important) Appearance Newness Dependability Car manufacturer Cargo room Fuel Economy Safety Cost Practicality ?Image? Where do you go in your car? Additional comments: About You: Age: Race: Gender: City, State: Marital Status: Children (how many): Highest level of education: Occupation: Hobbies: How do you escape from the pressures of daily life? In a few words, how would you describe yourself? Where do you see yourself in five years? In a typical day, how often and what kinds of TV, Internet, magazines, newspapers, radio, etc. do you use? Additional Comments: